The East Africa Music Awards (EAMA) is a not-for-profit initiative formed by Global Media Ltd in 2015 whose mission is to promote and improve the music industry by the advancement of artists within it. 

EAMA provides a forum for its members to meet and exchange information, ideas, and solutions to important issues facing the music industry. It offers individual members an opportunity to expand personal and business networks, maintain awareness of industry developments, improve skills and knowledge, and make a contribution to other artists in the music industry.
EAMA’s Objectives: 
  1. To unite artists actively involved in the various areas of the music industry for their mutual benefit.
  2. Promote co-operation, fellowship, and a better understanding amongst East Africans.
  3. Promote education and contribute to the betterment of the music industry.
  4. Encourage youths to pursue and establish careers in Music.
  5. Provide members with an awareness of issues relating to the industry.
  6. Provide an extensive range of activities to assist and promote artists within the music industry, through:
  • The Awards of Excellence 
  • Marketing and sponsorship activities 
  • Mentoring Programs 
  • Education seminars 
  • Community involvement 
  • eNewsletters 
  • Fostering international links 
EAMA is a diverse group of members spanning a broad range of entertainment related occupations, such as: 
  • Audio Producers 
  • Video Producers& Directors 
  • Music Promoters 
  • Media Personalities 
  • DJ/DVJ 
  • Sound Engineers 

CATEGORIES​
  1. LEGENDARY AWARD  
  2. BEST MALE ARTIST  
  3. BEST FEMALE ARTIST  
  4. SONG OF THE YEAR 
  5. VIDEO OF THE YEAR 
  6. DJ/VJ OF THE YEAR 
  7. VIDEO DIRECTOR OF THE YEAR  
  8. PRODUCER OF THE YEAR 
  9. MEDIA PERSONALITY OF THE YEAR 
  10. BEST UPCOMING ARTIST  
  11. ALBUM OF THE YEAR  
  12. BAND OF THE YEAR
  13. BEST COLLABORATION